I work with both — building custom Next.js sites and delivering WordPress projects — so I have no stake in favoring either. These are the real decision criteria:
When is WordPress the right choice?
When the client needs to manage content daily — an active blog, a news site, or a company site with constantly changing content. WordPress admin is as easy as it gets for non-technical users.
When is Next.js the right choice?
When performance and customization are priorities — ad campaign landing pages, fully unique designs, or interactive web apps.
My rule: don't pay the cost of customization if a template suffices, and don't accept template limits if your project deserves more.
