The decisive question for every e-commerce entrepreneur: Should you launch on a turnkey platform like Shopify, or invest in a custom Next.js headless storefront?
Why Shopify Dominates for Fast-Growing Brands
- Ultra-reliable checkout infrastructure integrated with regional payment gateways (Tamara, Tabby, Apple Pay).
- Turnkey inventory, fulfillment, and taxation management without server maintenance headaches.
- Rich ecosystem of Liquid customizations and enterprise scalability via Shopify Plus.
When Custom Next.js Headless Makes Sense
- Ultra-demanding brand experiences requiring 3D product visualizers or custom configurators.
- Sub-second page speeds maximizing Google Core Web Vitals and ad ROAS.
- Deep legacy ERP integrations for enterprise retailers.
